Ingredients kept fresh by accessing only local suppliers and by buying in smaller volumes.  Suppliers are mostly from within 100 km of manufacturing facility.

Products are dry and easily stored.  

Minimal warehousing of both ingredients and finished product enhances palatability. 

Uses only natural flavoring agents and no artificial coloring.  

Goal is outstanding nutrition, no 'bells or whistles', no ingredient manipulation, and fresh product.  Believe in the importance of providing an excellent value pet food.  Focus on providing excellent nutrition on the inside and not what's on the outside of the bag.

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The only full line feed mill producing organic feeds in Alberta